CAREER

Challenge

Jesse Cole and his wife had a vision to turn a decaying baseball stadium into their own field of dreams. The couple sold their house and cashed out their savings to bring minor league baseball to Savannah, Georgia. They were broke when they launched the team. To make matters worse, only one person bought a season ticket.  

the journey

First, Jesse learned he had to tell a radically different story to grab attention. When he named the team the “Savannah Bananas,” local sports commentators said he was crazy. It would never work, they predicted. The name, however, went viral and the team began to sell merchandise online to customers around the world. Jesse also created  fun family-friendly events at the games.  “Our fans aren’t buying baseball. They’re buying fun,” says Jesse.

Second, The Storyteller’s Secret taught Jesse to create stories that fans will share and remember. Now, as the end of every game, Jess gathers the staff together to share stories of the memorable moments they created. Their mission is to create more stories for more fans during every game. The stories are often heartwarming, inspiring, fun and always memorable.