Carmine Gallo’s videos on leadership and communication on Forbes.com.
From Napa’s Stag Leap Wine Cellars Carmine talks about finding your signature story.
Your signature story can be historical or personal and should relate to the birth of your brand. Look for those stories that will inspire employees and motivate customers. Once you find your story, don’t be bashful. Tell it proudly and tell it often.
How Working For Johnny Cash And Steve Jobs Shaped This Leader’s Communication Skills
Polycom’s global communications director learned the power of simplicity and storytelling from two of his former clients: Johnny Cash and Steve Jobs. Watch Forbes Contributor Carmine Gallo’s interview with Cameron Craig.