I started my journey through this book thinking it was a ‘How to be Steve Jobs’ manual and learned that it was a ‘How to be your best self’ manual. In between, I got confirmation on the basics of creating great customer experiences, selling dreams instead of products and all those things that pull at our heartstrings.
If you’r remotely interested in CEO biographies and want additional perspective on how to transform your business, your product and how you are in the world, this is a great read. You can expect to have some light-bulb moments in the process. Maybe you’ll grab an insight about a new way to do things. Maybe you’ll decide that what you really need to do is take a dance class or go hiking on the Appalachian Trail. Regardless, you’ll come out of Innovation Secrets with your mind a little more open to thinking innovatively.
Full Article: http://smallbiztrends.com/2011/03/innovation-secrets-steve-jobs-insanely-different-principles-breakthrough-success.html