by carolynkilmer@gmail.com | Feb 10, 2016
The average third grader should be able to read the headline to this column. The words are short. Most are one syllable. The sentence is free of jargon and the language is easy to understand. In fact, if you run the headline through Flesch-Kincaid, a tool to measure...
by carolynkilmer@gmail.com | Feb 7, 2016
In the two GOP debates of January 14 and January 28, a group of registered Republican voters were sitting in a Southern California lab with sensors hooked up to their torsos and fingers. The sensors were collecting six types of brain signals which, according to...
by carolynkilmer@gmail.com | Feb 4, 2016
The actor Kevin Spacey once told a group of marketing professionals “Good content marketing is not a crap shoot. We know how this works…story is everything.” Spacey’s right. Story is everything. Winning pitches—in television commercials or business presentations—tell...
by carolynkilmer@gmail.com | Jan 22, 2016
“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever...
by carolynkilmer@gmail.com | Dec 31, 2015
Pan Macmillan has made four “major” acquisitions as part of a “significant investment” in its business and popular science lists. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights excluding Canada to The Storyteller’s Secret by Carmine Gallo from...
by carolynkilmer@gmail.com | Dec 21, 2015
Publishers Weekly, considered the bible of the book business reviews The Storyteller’s Secret. Full review from Publisher Weekly page: According to communications coach Gallo (The Presentation Secrets of Steve Jobs), “You don’t choose your passion; it chooses...
