Why the Apple Store hires for smiles

After spending one year researching the Apple Retail Store, I reached the conclusion that the secret sauce to Apple’s astonishing success in retail lies in what customers don’t see—the way employees are hired, trained, motivated, and taught to communicate...

Keen On… The Power of Foursquare

Carmine was interviewed by Andrew Keen of TechCrunch TV about Foursquare and his book The Power of Foursquare. TechCrunch Post Is foursquare doing a kleenex and becoming a noun? Judging from the cover of Carmine Gallo’s new book, The Power of foursquare: 7 Innovative...

Keen On… Carmine Gallo TechCrunch TV Interview

Carmine was interviewed by Andrew Keen of TechCrunch TV about legacy of Steve Jobs and other subjects. TechCrunch TV Article. It’s not every American who can wow Paris. But earlier this month at Le Web, the author and communications expert, Carmine Gallo, impressed a...