by carolynkilmer@gmail.com | Sep 26, 2018
The brain is easily bored. This one fact explains why Apple does what it does in its product launches. A presentation based on the fundamentals of neuroscience includes frequent changes to keep people interested. But how frequent is “frequent” change? The...
by carolynkilmer@gmail.com | Sep 24, 2018
Steve Jobs transformed presentations into an art form and nowhere is his presentation formula followed as closely as it is at Apple. Chief executive Tim Cook and the other executives who take the stage for this Wednesday’s product launch will follow the Steve...
by carolynkilmer@gmail.com | Sep 19, 2018
Tracy’s dream had always been to be a flight attendant, and Southwest Airlines made her dream come true. For one flight, she was allowed to greet passengers over the intercom, pass out snacks, and a put a smile on the faces of the passengers. By the end of the...
by carolynkilmer@gmail.com | Sep 12, 2018
When the new head of sales for a large, publicly-traded firm delivered his first all-company address, his 33-minute presentation was interrupted by applause thirty-five times. I had worked with him weeks ahead of time to craft a presentation that would elicit a high...
by carolynkilmer@gmail.com | Sep 7, 2018
“If your idea can’t fit on the back of an envelope, it’s rubbish,” Richard Branson once said. Crafting a pitch that is simple, concise, and exciting isn’t as easy as it sounds. It takes creativity to tell a story that doesn’t...
by carolynkilmer@gmail.com | Sep 4, 2018
Successful entrepreneurs who make a difference are, in effect, professional storytellers, says Richard Branson. The ability to craft a compelling story behind a product, service, company, or cause has long been one of Branson’s great passions. Entrepreneurs who...
