5 Ways To Keep Your Audience’s Attention

5 Ways To Keep Your Audience’s Attention

Cognitive scientists have a reasonably good idea of when audiences will stop listening to a presentation. It occurs at the 10-minute mark. According to molecular biologist, John Medina, people seem to get bored after approximately ten minutes—and it occurs in a class...

Warren Buffett Captures His Readers Through Story

Warren Buffett has two people in mind when he drafts his annual letters—his sisters, Doris and Bertie. They’re smart, he says, but they are not active in business and they don’t read the business pages every day.How does Buffett communicate a big idea to them?...