by carolynkilmer@gmail.com | Mar 31, 2013
“The purpose of the pitch isn’t necessarily to move others to adopt your idea, it’s to offer something so compelling it begins a conversation,” according to New York Times bestselling author, Daniel H. Pink. I recently talked to Pink about his new book, To Sell...
by carolynkilmer@gmail.com | Dec 26, 2012
“You name it. I make it happen.” That’s what Rosalind (Roz) Searcy said when I asked her what she did for her employer, Zappos.com. I’ve met thousands of employees. I speak at their companies, conferences, or interview them for my columns and books. Most employees...
by carolynkilmer@gmail.com | Dec 13, 2012
Media training is the practice of preparing spokespeople (executives, celebrities, experts) for interviews. Media interviews are easy to handle when all is good with the company or brand. It’s predicting and answering the more difficult questions that cause the most...
by carolynkilmer@gmail.com | Dec 11, 2012
Wegmans, the Apple Store, and The Ritz-Carlton are considered customer service champions in their respective categories. These companies field calls daily from people eager to learn their secrets (In fact, The Ritz-Carlton created a Leadership Center to teach its best...
by carolynkilmer@gmail.com | Dec 7, 2012
Steve Jobs dropped out of college so he could drop in to the classes that looked more interesting. Reed College offered the best calligraphy course in the country. In those classes Jobs learned about serif and sans serif typefaces, something with no practical...
by carolynkilmer@gmail.com | Nov 29, 2012
I’m often asked, “How long should my presentation be?” I believe the Goldilocks zone is 18 to 20 minutes. If it’s shorter some members of your audience (especially investors, clients and customers) might not feel as though they received enough information. Any longer,...
