by carolynkilmer@gmail.com | Feb 10, 2016
The average third grader should be able to read the headline to this column. The words are short. Most are one syllable. The sentence is free of jargon and the language is easy to understand. In fact, if you run the headline through Flesch-Kincaid, a tool to measure...
by carolynkilmer@gmail.com | Feb 8, 2016
Marco Rubio’s performance in the New Hampshire Republican debate is being ridiculed among voters, in the press and on social media. The word often used to describe Rubio’s performance is one of the most damaging in communication. He’s being called a “Robot.” On...
by carolynkilmer@gmail.com | Feb 7, 2016
In the two GOP debates of January 14 and January 28, a group of registered Republican voters were sitting in a Southern California lab with sensors hooked up to their torsos and fingers. The sensors were collecting six types of brain signals which, according to...
by carolynkilmer@gmail.com | Feb 4, 2016
The actor Kevin Spacey once told a group of marketing professionals “Good content marketing is not a crap shoot. We know how this works…story is everything.” Spacey’s right. Story is everything. Winning pitches—in television commercials or business presentations—tell...
by carolynkilmer@gmail.com | Jan 22, 2016
“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever...
by carolynkilmer@gmail.com | Jan 12, 2016
There’s a tremendous amount of pressure behind the scenes of a CES keynote presentation. The teams responsible (designers, marketers and speakers) rehearse for weeks. Every message, demo, and slide are meticulously crafted. Each year at least one keynote steals the...
