by carolynkilmer@gmail.com | Dec 16, 2017
While many leaders search for the latest marketing strategy to grow their brands, Starbucks wins people over by adding a digital twist to old-fashioned storytelling. The Starbucks storytelling secret—don’t make the story about product; make the story about people....
by carolynkilmer@gmail.com | Dec 6, 2017
In an essay celebrating Forbes’ 100-year anniversary, billionaire Warren Buffett says there is one investment that “supersedes” all others: Invest in yourself. “Address whatever you feel your weaknesses are, and do it now,” Buffett writes. Buffett goes on to reveal...
by carolynkilmer@gmail.com | Dec 4, 2017
Philanthropist Melinda Gates is a storyteller. “The power of stories open our hearts to a new place, which opens our minds, which leads to action,” she once said. Storytelling is front and center at the Bill and Melinda Gates Foundation. The Gates’ wanted to show the...
by carolynkilmer@gmail.com | Nov 10, 2017
New scientific studies show that pep talks work. From the baseball field to the workplace, great leaders energize teams with their words. The Houston Astros provide the latest example. On November 1st, the Astros beat the Dodgers in game 7 to win the 2017 World...
by carolynkilmer@gmail.com | Nov 9, 2017
Recently, I was seated in a room at a U.S. Air Force base as a class of the best and brightest were listening to an instructor. He was making a provocative argument about a foreign adversary. When he concluded his presentation, the instructor didn’t ask for questions....
by carolynkilmer@gmail.com | Nov 1, 2017
First, the bad news. Employees are really unhappy. Most of them of can’t wait to jump ship and find another job, according to a new survey of 17,000 employees across 19 industries in the U.S. According to “Mind the Workplace,” a joint study by the Faas Foundation and...
