Start Speaking Like a Winner

by | Mar 6, 2009

Now is the time to speak words of hope. Extraordinary leaders are more optimistic than average. If you want to stand apart, start using the language of motivation. In this week’s BusinessWeek column, Carmine writes about restoring confidence one presentation at...

How Amazon’s Bezos Sparked Demand for Kindle 2

by | Feb 24, 2009

Eight techniques to craft memorable messages about a new product Amazon’s new e-reader, the Kindle 2, begins shipping Feb. 24. The press conference and subsequent interviews CEO Jeff Bezos used to play up the launch of the product include several techniques that...