by carolynkilmer@gmail.com | Sep 26, 2018
The brain is easily bored. This one fact explains why Apple does what it does in its product launches. A presentation based on the fundamentals of neuroscience includes frequent changes to keep people interested. But how frequent is “frequent” change? The...
by carolynkilmer@gmail.com | Sep 25, 2018
In the forward to John Hennessy’s book, Leading Matters, author Walter Isaacson writes, “There is one leadership skill in this book that I found a bit unexpected but also profound: storytelling.” Storytelling’s influence on Hennessy’s career is, indeed, profound. And...
by carolynkilmer@gmail.com | Sep 24, 2018
Steve Jobs transformed presentations into an art form and nowhere is his presentation formula followed as closely as it is at Apple. Chief executive Tim Cook and the other executives who take the stage for this Wednesday’s product launch will follow the Steve...
by carolynkilmer@gmail.com | Sep 21, 2018
“Pictorial superiority is truly Olympian,” writes molecular biologist John Medina in his bestselling book, Brain Rules. Simply put, if information is presented verbally, people remember about 10% of the information. Include a picture and retention soars to 65%. If you...
by carolynkilmer@gmail.com | Sep 20, 2018
Carmine Interviewed by World Economic Forum Carmine speaks to World Economic Forum about the lost art of persuasion. READ...
