The Power In Remembering Names 

The Power In Remembering Names 

Southwest Airlines took out a full-page newspaper ad to honor the late company founder, Herb Kelleher, who passed away in January. The first line of text read as follows: Dear Herb, thanks for always remembering our names. Kelleher was credited for turning a company...
5 Ways To Keep Your Audience’s Attention

5 Ways To Keep Your Audience’s Attention

Cognitive scientists have a reasonably good idea of when audiences will stop listening to a presentation. It occurs at the 10-minute mark. According to molecular biologist, John Medina, people seem to get bored after approximately ten minutes—and it occurs in a class...

Warren Buffett Captures His Readers Through Story

Warren Buffett has two people in mind when he drafts his annual letters—his sisters, Doris and Bertie. They’re smart, he says, but they are not active in business and they don’t read the business pages every day.How does Buffett communicate a big idea to them?...