The Power In Remembering Names 

The Power In Remembering Names 

Southwest Airlines took out a full-page newspaper ad to honor the late company founder, Herb Kelleher, who passed away in January. The first line of text read as follows: Dear Herb, thanks for always remembering our names. Kelleher was credited for turning...

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5 Ways To Keep Your Audience’s Attention

5 Ways To Keep Your Audience’s Attention

Cognitive scientists have a reasonably good idea of when audiences will stop listening to a presentation. It occurs at the 10-minute mark. According to molecular biologist, John Medina, people seem to get bored after approximately ten minutes—and it occurs...

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Warren Buffett Captures His Readers Through Story

Warren Buffett has two people in mind when he drafts his annual letters—his sisters, Doris and Bertie. They’re smart, he says, but they are not active in business and they don't read the business pages every day.How does Buffett communicate a big idea to...

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200 Years Of Human Progress In An Infographic

200 Years Of Human Progress In An Infographic

The story of progress is complicated and that’s why Bill Gates is always looking for a better way to communicate it. Recently, Gates shared an infographic that tells the story simply, clearly and visually. Gates is part of a group of thinkers, authors,...

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How The Empathy Effect Will Help You Shine As A Leader

Empathy is the ability to understand how another person feels. According to new Harvard research in The Empathy Effect, it's a trait that can be taught and developed. Build empathy and you'll be a more effective entrepreneur and leader. Author Helen Riess...

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