SmallBizTrends (747K unique visitors/month) reviews The Storyteller’s Secret
Review:
“The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t”
by Carmine Gallo
If you want to move, influence, persuade, touch and inspire people, then become a great storyteller. In “The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t,” author Carmine Gallo (@CarmineGallo) shows you how to reframe ideas to make an irresistible, memorable and emotional connection with your audience. The book goes into actual brain science to explain why human beings are attracted to stories and gives insights and examples how to create your own stories. He uses examples such as Richard Branson, Steve Jobs, Bill and Melinda Gates and more. Here’s a sneak peek at one of the core principles Great storytellers have had struggles in their lives and have learned to turn that adversity into victory. Ultimately, not every great storyteller is a hero, but they know how to talk like one.