By CARMINE GALLO
The Apple Experience
Secrets to Building Insanely Great Customer Loyalty
Business Communications and Customer Experience
The Apple Store has redefined the customer experience. Today Apple Retail boasts the highest profits per square foot of any retailer in the world. It has also served a model—the gold standard—for businesses across a wide variety of categories.
The Apple Experience is the first book to lift the curtain behind Apple’s stunning success in the area of customer service and to show anyone how to run any business the Apple way.
Carmine Gallo, author of the international bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs, spent years researching Apple, interviewing former Apple executives, and also interviewing the founders and leaders of other customer service champions including: Virgin, Zappos, Southwest, The Ritz-Carlton, The Four Seasons, Disney, Starbucks, BMW, and many others.
The Apple Experience is for anyone who is serious about reimagining the customer experience because, at its core, this experience is not about Apple. It’s about the soul of Apple—its people, and how they are hired, trained, and taught to create wow moments for every customer every time.
Purchase The Apple Experience
Best Selling Author
Carmine Gallo
Three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world’s most admired brands. A “communications guru,” according to Publishers Weekly, Gallo’s books have been translated into more than 40 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller’s Secret, and his latest book, Five Stars: The Communication Secrets to Get from Good to Great.
Published Books
Wall Street Journal Best Sellers
Languages
Endorsements
Happy Readers
I restructured a lot of my business based on the information I received from this book. I highly recommend it for any corporate executive, business owner, and it works really well when I consult with non profits organizations too.
Carmine Gallo, the author of The Apple Experience has done a wonderful job of capturing the soul of Apple – the heart of the experience.
I’m a big fan of Carmine! This read is essential if you plan on elevating your brand value and inspiring greater customer allegiance.
A must read for business people and Apple fans alike.
The best book to have as your desk reference and training guide for new employees,
The Apple Experience is an insanely great case study on customer service. The steps to build a better business model by making your customers happy are laid out in a simple and straightforward manner and a constant stream of real world examples bring these concepts to life.
The Apple Experience Overview
The Apple Store’s Five Steps of Service
The Apple Experience SlideShare
Other Books
Five Stars
The Communication Secrets to Get from Good to Great
Ideas don’t sell themselves. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness.
The Storyteller’s Secret
Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.
Talk Like TED
The 9 Public-Speaking Secrets of the World’s Top Minds
Talk Like TED is a step-by-step guide makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.