CAREER
TRANSFORMATIONSCarmine Gallo’s keynotes, books, and ideas transform CEOs, entrepreneurs, and leaders around the world.
THE BRAND
The Brand That Stole
The Show
“Carmine has made me and my demanding company proud for over a decade.”
-DAVID DICKSTEIN,
Former Executive Communications & Platforms Team, Intel
THE BRAND
Media Training That Prepared A Generation of Leaders
Challenge
As Intel evolved from an engineering-driven firm whose products powered 90% of the world’s computers, to customer-focused products, the company’s executives and engineers needed to transform the way they told the brand story. In 2005, Intel hired Carmine Gallo as the brand’s exclusive media-training, storytelling and presentation skills coach. For the next ten years, Carmine held workshops and one-on-one sessions with hundreds of C-suite executives, general managers, directors, and engineers to help them craft and tell the Intel brand story. He did everything from preparing the CEO and CFO for CNBC interviews to working with design teams the craft the company’s highly-anticipated keynotes at the annual CES show in Las Vegas.
transformation
When Intel released a mix of technically advanced products along with confusing messaging and code-names. Carmine held classes each month with sales professionals and executives to help craft a clear, compelling and consistent story.
For example, Intel released its Core 2 duo, a ‘dual-core’ processor family for desktop and laptop computers. The acronyms and tech specs left everyone confused, even employees who couldn’t clearly explain the technology to customers. Carmine refined the message to focus on the benefits to the customer and he created a rhetorical language that would grab people’s attention. For example, Carmine suggested: “Intel’s chips act as the brain of your computer. The Core 2 Duo is like getting two brains in one computer. That means your applications will load faster, your games will play better, your video will look better, and your battery will last longer.”
Carmine’s workshops grew in popularity and he was asked to travel to Intel campuses in Silicon Valley, Portland, Austin, Phoenix, Europe, and Asia. The feedback that Carmine’s classes received from executives, marketers, engineers, general managers and directors among the highest-rated performance reviews for any outside advisor.
THE RESULT
In 2015 and 2016, Intel’s designers and marketers used Carmine’s techniques to create the opening keynotes for the prestigious CES conference in Las Vegas. The keynotes had all of the attributes of a Carmine Gallo-inspired presentation: Surprising ‘Wow Moments,’ the rule of three, visual story slides, exciting demos, the 10-minute rule, Twitter-friendly headlines/messages and multiple speakers who share the stage. Both keynotes were widely considered the best presentations in both years with one popular site proclaiming: “Intel Steals the Show with an Inspiring Keynote.”
Testimonial
“One of the smartest decisions I ever made at Intel was recruiting Carmine Gallo as the company’s media spokesperson training coach. With every positive review from class participants and spot-on message delivery during press interviews and presentations, Carmine has made me and my very demanding company proud for over a decade. Whether he trains the lowest-level director or a top executive, Carmine tailors content not only to the person but subject and need, making for a first-rate, results-oriented program.”
–DAVID DICKSTEIN
Executive Communications & Platforms Team, Intel
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