Speaking at the 2010 World Business Forum, legendary General Electric CEO, Jack Welch, praised Apple CEO Steve Jobs as the most innovative business leader in the world. According to Welch, “From an innovative, passion driven perspective, Steve Jobs is a model leader.”

welchThis begs the question, “What makes Steve, Steve?” More important, what can the rest of us learn from Steve Jobs? The answer can be found in Carmine Gallo’s new book, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (McGraw-Hill, October 12, 2010).

The Innovation Secrets of Steve Jobs reveals the 7 principles that Steve Jobs has consistently used throughout his life and career to revolutionize four industries: computing, movies, music, and telecommunications. It contains first person interviews with former Apple employees, analysts, experts and entrepreneurs who have applied the Apple “ethos” to introduce groundbreaking new products, services, and brands. View Press Release