The Power In Remembering Names 

The Power In Remembering Names 

Southwest Airlines took out a full-page newspaper ad to honor the late company founder, Herb Kelleher, who passed away in January. The first line of text read as follows: Dear Herb, thanks for always remembering our names. Kelleher was credited for turning a company...
5 Ways To Keep Your Audience’s Attention

5 Ways To Keep Your Audience’s Attention

Cognitive scientists have a reasonably good idea of when audiences will stop listening to a presentation. It occurs at the 10-minute mark. According to molecular biologist, John Medina, people seem to get bored after approximately ten minutes—and it occurs in a class...