by carolynkilmer@gmail.com | Nov 17, 2016
Congratulations to Pampers for designing an eye catching ad for a good cause, World Prematurity Day. The ad ran in major newspapers across the U.S. It was effective for several reasons: 1). It makes clever use of white space. The ad shows the actual size of a diaper...
by carolynkilmer@gmail.com | Nov 17, 2016
After former PepsiCo president John Sculley was recruited to Apple as its CEO in 1983, he spent hours listening to conversations between Steve Jobs and Bill Gates. Jobs was working on the first Macintosh while Gates was about to release Windows 1.0. “They never, ever,...
by carolynkilmer@gmail.com | Nov 14, 2016
Donald Trump didn’t repeat the mantra “Drain the Swamp” in his victory speech early Wednesday morning, but the metaphor may have played a small role in helping him to win the 2016 presidential election. It started with a press release on October 17th. Trump vowed to...
by carolynkilmer@gmail.com | Nov 7, 2016
VIDEO: Steve Young Reveals The Habits Of A Champion Steve Young once left $4 million in uncashed salary checks in a nightstand next to his bed. At the end of the 1989 NFL football season, the San Francisco 49ers beat the Denver Broncos 55 – 10 in Super Bowl XXIV. Joe...
by carolynkilmer@gmail.com | Nov 5, 2016
First, the bad news. There are no shortcuts on the path to becoming an exceptional public-speaker. Now, the good news. Anyone who puts in the work can radically improve their communication skills. In the now famous TED Talk, My Stroke of Insight, Harvard researcher...
