How Storytelling Hooks Your Audience

If you want people to pay attention to you, wrap your idea in a story. The story provides the bliss point; the moment your audience falls in love. In music the bliss point is ‘the hook,’ the lines and beats that turn a song into a hit. In pop music a handful of...

Smart Leaders Pitch Ideas Using Third Grade Words

The average third grader should be able to read the headline to this column. The words are short. Most are one syllable. The sentence is free of jargon and the language is easy to understand. In fact, if you run the headline through Flesch-Kincaid, a tool to measure...