by carolynkilmer@gmail.com | Nov 30, 2012
This might surprise some journalists, but many people still shop in physical stores. In the area of consumer electronics, 80 percent of category revenue is generated from in-store shopping. Best Buy is a key player, attracting 600 million visits to its stores each...
by carolynkilmer@gmail.com | Nov 29, 2012
I’m often asked, “How long should my presentation be?” I believe the Goldilocks zone is 18 to 20 minutes. If it’s shorter some members of your audience (especially investors, clients and customers) might not feel as though they received enough information. Any longer,...
by carolynkilmer@gmail.com | Nov 29, 2012
President Barack Obama uses three public-speaking techniques to captivate his audiences. Like all of us, sometimes he has an off night. When he’s at his best, though, Obama is a gifted speaker who has something to teach all leaders in business and politics, regardless...
by carolynkilmer@gmail.com | Nov 19, 2012
Adding staff for the holiday season is not unusual in retail. What is unusual is how America’s most profitable retailer, The Apple Store, trains its employees to communicate with customers to reduce the stress and frustration of shopping on Black Friday and other busy...
