FIVE STARS: The Communication Secrets To Get From Good To Great
IDEAS DON’T SELL THEMSELVES. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo breaks down Aristotle’s ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable—not less. When people express their ideas effectively, they’re more likely to win dream jobs, sell products, build brands, and trigger movements. Gallo interviews neuroscientists, economists, and leaders, from NASA astronauts to Navy SEALS. His conversations with billionaires who built companies like Google, Nike, and Airbnb reveal how great leaders captivate our imaginations and ignite our dreams. Gallo will help you unlock your innate emotional and social skills, develop your public speaking talent to communicate your ideas with confidence, and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage.Five Stars is your competitive edge in the age of automation.
Five Stars will teach you:
The one skill billionaire Warren Buffett says will raise your value by 50 percent.
How to hook your audience with words that trigger a rush of neural activity.
Why 75 percent or more of your income may rely on your ability to sell your ideas.
Why a global consulting firm rejects 99 percent of all who apply and how the few get hired.
The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
