The communication coach for the world's most admired brands.

The Storyteller’s Secret

PURCHASE THE STORYTELLER’S SECRET AND RECEIVE THE COMPANION PACKAGE. The Companion Package includes a 25-page workbook and five bonus videos! Just Send your purchase receipt to and the package will be emailed to you.

In an age where robots and automation are displacing humans in nearly every function, one human skill remains irreplaceable: storytelling.

In The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t (St. Martin’s Press; Feb. 23, 2016), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections will become increasingly valued in tomorrow’s workplace.

With inspiring examples, Gallo show how storytelling leaders of such powerful brands as Apple, Virgin, and Southwest Airlines have attracted valuable talent and achieved admirable success by telling their stories well. In short, ideas and brands that catch on are wrapped in story.

In a book which is both exploratory and practical, Gallo features over 35 leaders and visionaries like Richard Branson, Bryan Stevenson, Joel Osteen, Steve Jobs, Sheryl Sandberg and other who create storytelling (and compelling stories) as important elements in their journeys.


The Science of Storytelling

While the roots of storytelling are ancient, Gallo shares the latest science that proves its impact, which only became evident in just the past decade. Neuroscientists helped us understand why the brain is hardwired for story, and why some stories trigger a rush of neurochemicals like cortisol, oxytocin, and dopamine. These elements cause people to pay attention, form empathy and feel good, helping explain why nothing moves hearts and minds like a great story.

The science of storytelling that Gallo uncovers here helps explain why:

  • Some TED talks go viral – and others are forgettable;
  • Some leaders start movements – and others miss the mark;
  • Some companies have high employee engagement – and others see high turnover;
  • Some non-profits raise millions of dollars – and other struggle;
  • Some job candidates stand out and others can’t persuade recruiters;
  • Some entrepreneurs change the world – and others don’t;

Why do we need to hone our skills at storytelling? Because the ability to package ideas into a compelling story is one of the most proven skills that makes leaders successful. The power of narrative allows messages to make a difference (and not fall on deaf ears) – is a skill as important for visionary leaders and political candidates, as it is for business leaders, professionals, parents, teachers, and job seekers.

Our friends at Prezi put together this great presentation highlighting the key areas of The Storyteller’s Secret with Carmine providing the voiceover.. We also put together a SlideShare presentation that has been popular with viewers. Both provide a nice summary of The Storyteller’s Secret.


Special Bulk Book Order Benefits

We’ve put together some special incentives for bulk book order purchases. These benefits range from extra materials to in-person time with Carmine. Learn more…

storytellers_audioListen to an Audio Book Sample

Macmillian Audio released an excerpt of The Storyteller’s Secret. Listen to SoundCloud clip.


Publisher’s Weekly, “the bible of the book business,” calls The Storyteller’s Secret an “infectious” and “indispensable guide” for readers with an idea to sell. Read the full review.

–Publishers Weekly

This entertaining and informative overview of how famous storytellers build loyalty, sell products, and inspire others will appeal to general readers.—Paul Stenis, Pepperdine Univ. Lib., Malibu, CA. Read full review
The influential Kirkus Reviews calls Carmine Gallo a “motivational master.” The Storyteller’s Secret is full of “inspiring accounts of wonderful storytellers” who educate, motivate, launch movements and change the world. Read the full review here.

–Kirkus Book Reviews

Having facts on your side isn’t enough. You have to do storytelling. In The Storyteller’s Secret, Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience. We have very big problems to solve and we have entrepreneurs with great ideas, but knowing the science isn’t enough. Stories educate, inform, and ultimately inspire us to change the world.

–Vinod Khosla, Founder, Khosla Ventures

joel o
Check out this great new inspiring book from our friend, Carmine Gallo. In, “The Storyteller’s Secret”, he features 35 men and women who move people with their words. Carmine mades the point that a leader cannot inspire other unless they listen to the calling that God placed in their hearts.

–Joel Osteen, Pastor, Joel Osteen Ministries



After I lost my legs I got a second chance at life. I learned that the only limits we have are the ones we place on ourselves. I started to ask myself the question, ‘If life were a book, and I was the author, how would the story go?’ In The Storyteller’s Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all.

–Amy Purdy, World Class Snowboarder, Motivational Speaker and Television Personality

I believe your adversities are your advantage. Carmine Gallo shares this philosophy. In The Storyteller’s Secret, he shows us how overcoming challenges— tension over triumph— is the stuff by which great stories and great success are made.

–Darren Hardy, Publisher SUCCESS & NY Times bestselling author of The Entrepreneur Roller Coaster—Why Now is Time to #JoinTheRide

For years I’ve come to trust Carmine Gallo’s sage wisdom on learning to be a better communicator and I’ve made his book, Talk Like TED, required reading for my staff. I’m excited about The Storyteller’s Secret because in my business communication and leading teams to victory are most certainly related!

–Brigadier General Kenneth E. Todorov, USAF (Ret)

I believe there are seeds of greatness in each and every one of us. In The Storyteller’s Secret, Carmine Gallo unlocks the techniques that have made some of the greatest entrepreneurs, speakers, and leaders of our time as great as they are. The chapters are filled with inspiring stories and specific tips that will help you elevate your personal brand, move your business forward and, quite possibly, change the world.

–Lewis Howes, author and podcast host of The School of Greatness


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Interview on MSNBC’s Your Business. Interview with JJ Ramberg. Topic: Making Your Business Pitch Irresistible


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How storytelling can grow your business, brand and career. Full transcript of Carmine’s interview for the Wharton school of business

Read Transcript


Breakthrough Business Strategy Radio Interview with Michele Price. Topic: What’s the Power in Violating Audience Expectations?


Interview with Bloomberg Advantage Radio with Carol Massar. Topic: Why Storytelling Sets You Apart

Download Interview




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Hi Carmine – You’ve done it again: The Storyteller’s Secret is well written, compelling, and spot on!
Thank you! -Melanie G.


Carmine Gallo reminded me how important passion is in telling my story and that each of us has to figure out what makes our heart sing! A must-read for all of us that tell stories to persuade educate or motivate others. -Robert S.



CARMINE GALLO is a the two-time Wall Street Journal bestselling author of Talk Like TED. Gallo is a popular keynote speaker and internationally admired communication expert who has inspired leaders at such companies as: Accenture, Intel, Pfizer, Coca-Cola, LinkedIn, Google, Microsoft, and many others. He is a columnist for and, and has been featured in The Wall Street Journal, The New York Times, CNBC, ABC’s 20/20. He heads GALLO Communications in California.

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Subscribe To Our Newsletter And Receive A Free Chapter

Get Chapter 22 of The Storyteller’s Secret for free and learn how two of the world’s greatest business storytellers used simple language to sell complex ideas.

You have Successfully Subscribed!